Former McKinsey partner Viva Ona Bartkus discusses leveraging business in frontline regions to create stability and opportunity. Topics include investing in underserved areas, industries for early investment, business impact in post-conflict Colombia, and lessons from failed projects.

Discover how businesses can prosper in challenging environments like Senegal and Lebanon as Viva Ona Bartkus and Emily S. Block share insights on profitability, community engagement, and navigating cultural landscapes from their book 'Business on the Edge'.