Virginia Cinquemani

Virginia Cinquemani, a coach and Director at Green Gorilla, shares insights from her book 'The Good Communicator' on how to effectively promote sustainability. She discusses overcoming resistance to sustainable practices by understanding human motivations and the importance of co-creation. Virginia emphasizes using pilot projects as a confidence-building tool and highlights the need for tailored communication strategies that resonate with diverse stakeholders. With a focus on engaging communities, she advocates for empathy and collaboration in sustainability efforts.