In this session, Vincenzo Toscano, an expert in Amazon PPC strategies, shares his insights on optimizing campaigns for profitability. He emphasizes the need to evolve your PPC tactics as your business grows. Learn about the significance of exact-match keywords during product launches and the honeymoon period's impact on organic positioning. Vincenzo discusses the hierarchy of PPC campaign types, setting tailored ACoS goals, and managing product variations, all while avoiding common pitfalls that can derail your success.
