Vincenzo Musumeci, Search and Findability Manager at Vodafone Spain, shares his expertise on leveraging SEO data for impactful business insights. He discusses how analyzing search trends can reveal vital information about customer behaviors and market demands. By comparing traditional market research with real-time SEO data, he emphasizes the importance of informed decision-making. Vincenzo also illustrates the use of SEO to navigate competitive landscapes, especially in the context of emerging technologies like 5G, to enhance marketing strategies.