Vincent Février

CMO of TapNation, a French game publisher, discussing the company's growth and strategies in the hybrid casual gaming market.

Best podcasts with Vincent Février

Ranked by the Snipd community

Jan 7, 2025 • 1h 4min

262. The Secret Sauce of 🇫🇷 French Game Publishers with Vincent Février, CMO of TapNation

Vincent Février, CMO of TapNation, discusses the exciting evolution of hybrid casual games, highlighting the unique position of French publishers. He shares insights on transitioning from hyper-casual to hybrid casual gaming and the challenges faced in a post-COVID landscape. The conversation dives into user acquisition strategies, building internal capabilities for game development, and the future prospects for TapNation, including diversification of game types. Février also emphasizes the importance of marketing strategies in navigating a crowded gaming market.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

App store banner

Play store banner