Kady Srinivasan, SVP of Marketing at Klaviyo; Kathie Johnson, CMO at Talkdesk; Cynthia Gumbert, CMO at SmartBear; and Vinay Bhagat, Founder and CEO of TrustRadius, discuss how CMOs are navigating the shift to a self-serve buyer landscape. They highlight that modern buyers are well-informed and favor self-service, which demands fresh strategies from marketers. They also delve into community engagement, the value of customer reviews, and the importance of adapting to evolving B2B buying behaviors to drive growth.
