Vilma Todri

Associate Professor of Information Systems and Operations Management at Emory University's Goizueta Business School whose research examines how digital technologies transform user behavior; former Google analyst experienced in digital advertising.

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Dec 9, 2025 • 36min

Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)

Join Anindya Ghose, an NYU professor specializing in AI and digital advertising, and Vilma Todri, an Emory professor focused on digital user behavior, as they explore the efficacy of generative AI in ad creation. They discuss their fascinating findings that AI-generated ads can boost click-through rates by up to 19%, while modifications by humans may underperform. They also delve into how less creative constraints enhance AI output and reveal the differences between visual and textual AI's effectiveness in marketing. Perfect for anyone intrigued by the intersection of AI and advertising!

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