Viktoria Harrison

Viktoria Harrison, co-founder of charity: water, shares her vision for the Experience Lab in Franklin, Tennessee, a unique space blending immersive storytelling and technology to deepen donor connections. She discusses the power of innovative, in-person experiences to inspire generosity in a post-COVID world. Viktoria highlights the significance of leading with a compelling hook and how small towns can rival major cities for community-building, all while sharing insights from the lab's early fundraising success of $2 million.