Vikram Malhotra
Veteran film producer and former COO at Viacom 18, now heading Abundantia Entertainment.
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Oct 10, 2024 • 30min
Bollywood’s Big Budget Bugbear
Join Rajesh Naidu, ET's film business reporter, and veteran distributor Suniel Wadhwa, along with producer Vikram Malhotra, as they navigate Bollywood's current crisis. Discover why over 40 big-budget films have been shelved, despite the post-pandemic bounce. They delve into rising star fees, weak scripts, and shifting audience preferences towards OTT platforms. The trio also discusses innovative budget approaches and the need for consolidation in the industry to adapt and thrive in this new landscape.
