Dr. Pragya Agarwal, a behavior and data scientist, dives into the psychology of impulse buying, explaining how dopamine and present bias fuel our spending habits. Vikki Brownridge, CEO of StepChange, highlights the dangers of using credit for impulsive purchases, which can spiral into serious debt. They share real-life stories, including one mother's struggle with Buy Now Pay Later schemes. The duo discusses the impact of social media on Gen Z spending, practical tips to curb impulse buys, and the mental health implications of debt, offering insights on support options.
