ViKA Viktoria, a master storyteller and communications expert, shares her transformation from an unfulfilled ad executive to a thriving entrepreneur. She emphasizes the primal power of storytelling, equating it to survival. ViKA discusses how journaling and dance helped her break free from limiting narratives. Her insights extend to how societal pressures can hinder authentic expression, while resilience and self-awareness are highlighted as keys to personal and generational growth. Curiosity also emerges as essential for fostering deeper connections.