Victoria Repa, founder and CEO of BetterMe, a Ukraine-based health and wellness app developer, shares her journey of growing the company to over 100 million users. She discusses the balance between business growth strategies and the importance of empathy during the Ukraine conflict. Victoria emphasizes user-centric development, highlighting how feedback drives innovation in their health coaching and mental health offerings. The conversation dives into the strategic use of push notifications for user engagement, showcasing BetterMe's commitment to fostering healthier lifestyles.