Victoria Mix Higginson

Victoria Mix Higginson, a key player at UNICEF Canada, shares her journey in creating Paddington's Postcards, an innovative monthly giving program designed for families. She discusses how the initiative blends philanthropy with fun, sending postcards around the globe to young supporters. The conversation delves into strategies for engagement, channel diversification, and optimizing donor connections using seasonal marketing. Victoria also highlights lessons learned from pilot challenges, showcasing how adaptability fueled the program's impressive growth.