Victoria Lozano

Chief Marketing Officer at Crayola responsible for brand strategy and product innovation; discusses the Campaign for Creativity, classroom programs, product portfolio and immersive Crayola Experiences.

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Dec 17, 2025 • 25min

How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail

Victoria Lozano, CMO of Crayola, shares insights on the brand's transformative "Campaign for Creativity," emphasizing creativity as a vital life skill. She discusses research on fostering creativity in children and Crayola’s efforts to help parents overcome challenges. Skye Canaves adds perspective on kids' media trends and the unique role Crayola plays in education, promoting hands-on learning. The duo also explores the nostalgia behind retired colors and Crayola Experiences, while balancing digital with tactile play as the holiday season approaches.

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