Victoria Gnatoka

Victoria Gnatoka, Customer Experience Product Manager at Expedia Group, reveals her expertise in transforming unstructured data into actionable insights. She highlights that by next year, a staggering 70-80% of data will be unstructured. Victoria shares strategies for leveraging an omni-channel approach, ensuring data integration for a holistic customer understanding. She stresses the importance of focusing on high-impact insights to combat data overload, and discusses the challenges and necessities in effectively processing this data to enhance customer experiences.