Victoria Gioia

Victoria Gioia, co-founder of Perelel, shares her journey in building a successful wellness brand during the pandemic. She discusses how organic social media and a subscription model fueled early growth while she personally handled customer service. Perelel's impressive 600% annual growth is notable, along with their expansion into new products like a protein powder designed specifically for women, addressing issues such as brain fog and fatigue. Gioia emphasizes the importance of customer feedback and medical insights in shaping their offerings.