Victoria Collier

Victoria L. Collier, founder of Quid Pro Quo and former estate planning attorney, shares insights on building a sellable law firm. She discusses the importance of detaching personal identity from the business and creating operational independence. Key topics include what buyers really want, strategies for effective hiring, and the critical role of AI in firm valuations. Victoria unveils surprising truths about law sales, such as potential cash upfront and the necessity of a self-sustaining firm to attract buyers.