Victor Antonio

Victor Antonio, a renowned sales expert and author of "Sales Ex Machina," shares his insights on harnessing AI for sales success. He discusses how AI can streamline lead generation but emphasizes the need for human skills in closing deals. Antonio advocates for a mindset shift, encouraging salespeople to confront objections head-on. He stresses the importance of value-based selling, guiding prospects to focus on long-term benefits over short-term costs. Proactivity is key—addressing issues directly leads to better outcomes.

Victor Antonio, a Sales Gravy University Instructor known for his sharp insights on sales and technology, joins the discussion on the evolving landscape of sales. They delve into how AI can discern buying patterns and streamline lead generation. Despite automation's rise, the duo underscores the irreplaceable value of personal connections. They also explore the anticipated integration of AI in CRM systems and how large companies may embrace these technologies faster, ultimately reshaping how sales teams operate in the future.