Vicky Reeves

Digital fundraising expert Vicky Reeves, founder of GoDonate and a seasoned pro in online giving, shares invaluable insights on optimizing the donation journey for charities. She discusses the importance of understanding donor motivations and simplifying donation processes to boost conversion rates. With real-life examples from major UK charities, Vicky highlights strategies for improving user experience and messaging consistency. She also dives into cutting-edge trends like digital wallets and cryptocurrency, ensuring charities remain relevant in the evolving online fundraising landscape.