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Vibhor Kapoor
Chief Business Officer at NextRoll (parent company of AdRoll) specializing in connected advertising and full-funnel, multi-channel campaign solutions, with expertise in CTV, cross-channel attribution, and identity graph integrations.
Best podcasts with Vibhor Kapoor
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Dec 5, 2025
• 48min
5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
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Vibhor Kapoor, Chief Business Officer at NextRoll, dives deep into the evolving landscape of connected TV (CTV) advertising. He reveals how CTV has transformed from a brand awareness tool to a precise full-funnel performance channel. Discussion highlights include the importance of audience data, impactful repurposed social creatives driving higher ROAS, and innovative AI strategies for budget optimization. With real-world success stories, Vibhor showcases why integrating CTV into your marketing mix is essential for 2026 and beyond.
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