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Vesa Rikkinen
Head of Operations and Finance at BrandBastion, responsible for the company's unit economics and R&D investment strategy to scale AI-driven moderation services for large brands.
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Nov 25, 2025
• 27min
BrandBastion Mixes AI and Human Judgment to Build Trust at Scale
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Join Jenny Wolfram, founder of BrandBastion, alongside Vesa Rikkinen and Harvard's Julian De Freitas, as they delve into managing online brand reputations. They discuss the hybrid AI-human model that balances efficiency and nuanced judgment in moderation. Topics include how to handle crises, measure trust through comment tagging, and the importance of proactive engagement over silence. The conversation highlights the future of AI in brand interaction, emphasizing ongoing R&D and the ethical implications of corporate control in community management.
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