Veronica Swanson Beard

Veronica Swanson Beard, co-founder and co-CEO of the fashion brand Veronica Beard, shares insights about melding family and business. They dive into the origin of the iconic Dickey Jacket and how it revolutionized contemporary fashion. Veronica reveals the challenges of pricing and staying authentic despite competition. The conversation also explores the strategy behind building a day-to-day luxury market and the importance of a strong omni-channel presence. Lastly, she reflects on the unique dynamics of a family business and what it takes to sustain such a partnership.