Verity Phillips
Media Lead at Asahi UK, working across a portfolio of premium brands including Peroni Nastro Azzur
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Nov 17, 2023 • 15min
#123 | Find the right audience for your beer
Verity Phillips, Media Lead at Asahi UK, shares insights on marketing their beers and creating new fans. She discusses the launch of Peroni Stile Capri and how Asahi UK used media to target 18-34 lager drinkers. Topics include reaching younger consumers through innovative media opportunities, out-of-home advertising, and successful advertising strategies.
