Vera Newland

Vera Newland, Director of Digital Transformation Services at Kauffman-Rawson, dives into the transformative potential of digital commerce for mid-market manufacturers. She highlights how embracing digital strategies is crucial for keeping pace with evolving buyer expectations, particularly among millennial and Gen Z consumers. Vera also discusses the innovative use of AI agents in customer service, which enhances customer interactions and reduces workload. By implementing these digital commerce practices, manufacturers can create seamless buying experiences and drive significant growth.