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Venessa Yates
Senior Vice President and General Manager of Walmart+. Leads the Walmart+ membership program, focusing on customer value and program evolution.
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Sep 4, 2024
• 30min
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+
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Venessa Yates, Senior Vice President and General Manager of Walmart+, shares her insights on transforming the membership landscape at Walmart. She discusses the program’s innovative strategies to enhance consumer value and engagement, particularly during its evolution amid the pandemic. Venessa reveals how strategic partnerships with companies like Exxon and Expedia enrich member offerings. Additionally, she emphasizes the importance of inclusivity and employee feedback, highlighting Walmart's commitment to accessible benefits for all.
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