In this discussion, Vedant Modi, the Chief Revenue Officer of Vedant Fashions Limited, reveals the secrets behind Manyavar's meteoric rise to a ₹30,000 crore enterprise. He shares how they utilize data to define products and keep deadstock below 3%. The strategy of leasing prime locations versus purchasing is examined, along with innovative training for fashion advisors. Modi also reflects on the challenges faced by family-run businesses scaling up, and the importance of a unique no-discount sales model in a highly competitive market.