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Vedant Modi
Chief Revenue Officer of Vedant Fashions Limited, the parent company of Manyavar. Shares insights into the company's data-driven approach to brand building and retail.
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Nov 25, 2024
• 1h 60min
How did Manyavar become a 30,000 crore company? : ft. Vedant Modi CRO Vedant fashions
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In this discussion, Vedant Modi, the Chief Revenue Officer of Vedant Fashions Limited, reveals the secrets behind Manyavar's meteoric rise to a ₹30,000 crore enterprise. He shares how they utilize data to define products and keep deadstock below 3%. The strategy of leasing prime locations versus purchasing is examined, along with innovative training for fashion advisors. Modi also reflects on the challenges faced by family-run businesses scaling up, and the importance of a unique no-discount sales model in a highly competitive market.
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