Vass Bednar, the executive director of McMaster University's Master of Public Policy and Digital Society program, dives into the burgeoning trend of Canadians choosing local products over American ones. He discusses the complexities of this 'Buy Canadian' movement as a patriotic act and examines the challenges of promoting local culture in a U.S.-dominated media landscape. With humor, he shares insights on consumer habits, the importance of supporting local businesses, and the quirky choices that often define Canadian shopping.