Varun Kohli

Varun Kohli, CMO at Cequence Security and an IIT graduate, shares his unique marketing journey from tech to leadership. He discusses how he strategically selects companies to work with, emphasizing the importance of product quality and investor credibility. Varun dives into the power of storytelling in cybersecurity, leveraging data to craft compelling narratives. He also explores AI's transformative role in B2B marketing and stresses the need for marketers to focus on future trends while fostering genuine connections with their audience for long-term success.