Varsha Venugopal

Varsha Venugopal, Co-founder of Suvita and former World Bank employee, dives into the pressing issue of child vaccinations in India. She reveals that 80% of undervaccinated children receive some shots but often miss crucial ones due to life's distractions. Varsha advocates for using local gossips as community influencers, alongside innovative SMS reminders, to boost vaccination rates. She discusses behavioral economics and the simple nudges that can significantly enhance parental engagement in immunization efforts, driving home the need for effective, evidence-based interventions.