Various Callers / Listeners

Multiple listeners and founders who submitted voicemail questions for the episode (topics include positioning for a data-scraping SaaS, category creation for an AI SEO tool, and marketing scope). They appear as short guest segments throughout the episode.

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Oct 28, 2025 • 36min

Episode 804 | Positioning, Inventing a Category, Marketing Globally, and More Listener Questions (A Rob Solo Adventure)

In this engaging discussion, various founders and listeners pose intriguing questions about bootstrapping their ventures. Topics include the strategic pros and cons of positioning within vertical, horizontal, or orthogonal markets. They explore whether AI can help invent new product categories and share tips on overcoming launch resistance. Marketing strategies for local vs. global reach are dissected, alongside insights from reverse statistics that challenge conventional business thinking. These insights are perfect for any aspiring SaaS entrepreneur!

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