Varda Tirosh

Varda Tirosh, Chief Customer Officer at Optimove and a leading figure in customer success methodologies, shares her innovative strategies for reducing churn. She discusses the importance of deep customer engagement and data in retention efforts. Varda emphasizes a multifaceted approach that combines positive customer experiences with product quality. She also highlights the necessity of transparency and communication in navigating client relationships, and the value of external data tools to enhance customer insights.