Vanita Kohli-Khandekar

India-based media specialist and a contributing editor for Business Standard. Author of 'The Indian Media Business' and host of 'The Media Room' podcast.

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Apr 7, 2025 • 1h 27min

Who'll become new television? Youtube or streaming companies?

Vanita Kohli-Khandekar, a renowned media expert and author, dives into the fierce competition between YouTube and streaming giants like Jio Hotstar for the future of television. She highlights YouTube’s transformative rise as the go-to platform for interactive content, while contrasting it with streaming services that focus on exclusive, high-quality programming. The discussion unveils how live events on platforms like Jio Hotstar are reshaping viewer engagement, turning passive watching into interactive experiences, and reshaping the media landscape in India.

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