Vaniele Casimir

Vaniele Casimir, Editor at WARC and co-author of the What's Working In report on employee engagement, reveals how engaged employees can transform a brand's success. She discusses defining employee engagement, its impact on customer experience, and how it drives profitability. Vaniele highlights innovative case studies, including McDonald's creative campaigns for Gen Z. She emphasizes the importance of involving employees in campaigns and treating them as internal stakeholders, ultimately positioning them as brand ambassadors for greater loyalty and retention.