Becca Peel, Head of Advisory at Contagious, and Vanessa Chin, Senior VP of Marketing at System1, dive into the standout ads from this year's Super Bowl. They discuss the evolving role of humor and celebrity endorsements, emphasizing their impact on brand identity. The duo highlights Instacart's family-focused messaging and Nike's comeback journey. They also stress the need for brands to maintain consistency throughout the year, rather than just capitalizing on major events for marketing. Their insights reveal the emotional connections that resonate in advertising.