Vanessa Chin

Featuring Alan Snitow, a Chicago-based Freelance Strategist, Vanessa Chin, SVP Marketing at System One, Matt Herbert, Co-founder of TrackSuit, and Marika Wiggan, Head of Strategy at Preacher, the conversation dives into modern branding. They discuss how Progressive Insurance and Chick-fil-A use relatability and humor to engage consumers. The panel highlights the effectiveness of brand characters and emotional marketing strategies. Their analysis reveals how these brands have innovatively transformed their approaches, creating strong consumer connections and loyalty.

Johnny Corpuz, Head of Comms Strategy at BBDO NY, Vanessa Chin, SVP of Marketing at System One, and Michaela Hopkins, Head of Marketing at Tracksuit, engage in a lively discussion about Vrbo’s marketing strategies, focusing on its family-friendly messaging and brand differentiation from Airbnb. They humorously explore the balance of positive emotions in advertising, the importance of cultural icons, and the innovative constraints that drive creativity in branding. The conversation also touches on the art of emotional storytelling in advertising campaigns.

Becca Peel, Head of Advisory at Contagious, and Vanessa Chin, Senior VP of Marketing at System1, dive into the standout ads from this year's Super Bowl. They discuss the evolving role of humor and celebrity endorsements, emphasizing their impact on brand identity. The duo highlights Instacart's family-focused messaging and Nike's comeback journey. They also stress the need for brands to maintain consistency throughout the year, rather than just capitalizing on major events for marketing. Their insights reveal the emotional connections that resonate in advertising.