Valerie Bonaldo

Valerie Bonaldo, Director of Product Marketing at Seismic, shares her deep expertise in win-loss program implementation. She discusses the importance of transforming win-loss insights into actionable strategies that engage stakeholders across the organization. Valerie emphasizes the need for timely engagement and collaboration among sales and marketing teams, integrating various data sources for better decision-making. She also provides her best tips for measuring the impact of your win-loss analysis to drive continuous improvement.