Valentina Abbona

William Predhomme, CEO of Predhomme Strategic Marketing and an international wine producer, is joined by Valentina Abbona, a sixth-generation member of the Marchesi di Barolo winery. They dive into the fascinating world of wine marketing targeting Gen Z. The pair discuss the importance of authenticity, experiential marketing, and technology in engaging younger consumers. They emphasize storytelling and sensory experiences in their strategies, alongside the need for genuine connections to revolutionize the wine industry for the next generation.