Valentin Radu, founder of Omniconvert and expert in customer lifetime value (CLV), discusses the game-changing potential of a customer-centric approach. He emphasizes that CLV is essential for sustainable business growth, encouraging entrepreneurs to identify their best customers and provide exceptional value. With data-driven insights, he reveals how understanding customer needs can transform relationships and boost profitability. Radu shares insights from his book, offering strategies to enhance customer engagement and make informed decisions for lasting success.