Vadim Andreev

Vadim Andreev, CEO of Rokky and former founder of PlayKey, delves into the complex world of the PC games gray market. He explains how regional price arbitrage and promo stockpiling drain publisher margins by 20-40%. Vadim discusses the evolution of digital key resale, highlighting its vulnerabilities and the need for strong defenses like API checks. He also critiques common publisher mistakes and suggests that Valve could enhance control over key exploitation. The conversation combines technology with strategy for a deeper understanding of this hidden economy.