
Uzair Dada
Founder and CEO of Iron Horse, with 24 years of experience in building growth marketing programs for global B2B companies.
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Mar 21, 2024 • 25min
Ep. 463 | Leveraging Technology to Drive Account-Based Growth
Explore how professional services firms can leverage account-based growth strategies, scale thought leadership, personalize content, and use AI technologies. Learn about aligning marketing and sales through change management, focusing on customer success and adoption for long-term success. Discover how intent data and personalized targeting can uncover new opportunities and optimize content strategy for targeted personas.