The guest is an expert on custom GPTs in the legal field, shedding light on how law firms can leverage AI for transformative results. They discuss the development of over 32 unique GPTs aimed at enhancing marketing, productivity, and legal research. The conversation dives into how AI can automate client intake processes, improve legal research, and even assist in creative tasks like motion drafting. Real-world success stories illustrate the potential of these tools, emphasizing that adapting to AI is crucial for firms wanting to stay competitive.