Tyler Smith

Tyler Smith, president of Matado, a creative agency in the food service sector, shares his journey from door-to-door sales to specializing in food marketing. He discusses the transformative power of niching down and how it reshaped their responsibilities and growth. Tyler emphasizes the importance of empathy and flexible selling, as well as creating valuable resources like the Food Service Marketing Playbook. He also reflects on lessons learned from overcommitting and the significance of continuous adaptation in a changing market.