Tyler Milfeld
Professor at Villanova School of Business and former senior brand manager with experience at Hershey, Hill's Pet, and PepsiCo; researches how brand purpose, sustainability, and activism affect credibility and consumer reactions.
Best podcasts with Tyler Milfeld
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Jan 27, 2026 • 44min
The Risks of Brand Activism with Professor Tyler Milfeld
Tyler Milfeld, a Villanova professor and former brand manager at Hershey and PepsiCo, explores the pitfalls of brand activism and repositioning. He discusses why rebrands fail, the credibility gap in purpose messaging, how brand power raises expectations, when to stand firm versus retract, and why insight beats shiny tactics.
