Tyler Mayoras

Tyler Mayoras, Managing Partner at Manitree, specializes in investing in food, beverage, and wellness brands. He discusses how 'better-for-you' food often misleads consumers, citing the backlash against plant-based brands due to taste and ingredient quality. He outlines what investors seek in health claims and ingredient labels, explaining why frozen foods pose unique challenges. Tyler also shares insights on the importance of profitability over mere growth and the necessity of strategic planning for brand scaling in a competitive market.