Join Tyler Lessard, CMO at Technology Advice and a seasoned B2B marketing innovator, as he discusses the power of targeted ABM. He dives deep into segmenting broad audiences into specific groups, like cybersecurity vendors, backed by insightful data. Tyler shares strategies for in-person activations and creating compelling outreach reasons, transforming scrappy methods into effective tactics. He emphasizes empathy for audiences, the importance of original research, and starting small with one sales rep to test the waters. Engage, ask questions, and drive meaningful conversations!
