Tusar Barik
Senior Vice President of Marketing at The New York Times, responsible for marketing across NYT Advertising including measurement, audience insights, product and editorial advertising product marketing, and communications; leads initiatives across the Times portfolio such as Brand Match, video, audio, games, and measurement solutions.
Best podcasts with Tusar Barik
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12 snips
Dec 4, 2025 • 44min
How subs and ads are transforming the New York Times
Tusar Barik, Senior VP of Marketing at the New York Times, shares insights from his transition from LinkedIn. He highlights how the Times is embracing a subscription-first strategy, which enhances its advertising capabilities. Tusar discusses the impact of acquisitions like Wordle and The Athletic, and the importance of maintaining authenticity in publishing. He also emphasizes the shift towards direct advertiser relationships balanced with programmatic buying, aiming to enhance reader experience while growing the ad business.
Dec 9, 2025 • 35min
How the New York Times Is Evolving Advertising with Tusar Barik
Tusar Barik, Senior VP of Marketing at The New York Times, discusses the newspaper's exciting transformation into a diverse media giant. He highlights their impressive audience growth, especially among Gen Z, and the success of their digital advertising strategies. Tusar shares insights about the innovative Brand Match AI tool which enhances ad performance and the evolution of podcasts into multimodal experiences. He also explores the vital role of games like Wordle in driving engagement and how the Times is shaping content to meet modern consumer demands.
