Tucker Yarbrough

Tucker Yarbrough, part of the leadership team at Yarbrough & Sons, discusses his journey in the HVAC family business that grew from $4.5 million to $13 million. He emphasizes the importance of clearly defined roles among his brothers, leveraging their individual strengths. Tucker challenges conventional branding, advocating for consistency over trends with their iconic logo. The talk also covers their innovative shift from pay-per-click advertising to fostering community engagement and transparency in marketing, aiming to build authentic connections with customers.