Tsunekazu Ishihara

Tsunekazu Ishihara, the President of the Pokémon Company, shares insights on the franchise's nearly 30-year journey from a Game Boy game to a billion-dollar global phenomenon. He addresses the unique challenges of counterfeits and brand protection, emphasizing the importance of authenticity in this vast market. Ishihara also reflects on the cultural impact of 'Pokemania,' the decision to keep the company private, and the innovative strategies that drove Pokémon's evolution, especially with successful ventures like Pokémon Go.