Troy Munson

Troy Munson, CEO of Dimmo and serial entrepreneur, shares his journey from sales rep to successful SaaS founder. He discusses how he leveraged annoying gaps in the software demo process to create Dimmo, allowing buyers to evaluate products without sales chaos. Troy emphasizes fast-start entrepreneurship, testing ideas quickly, and enjoying the process without the pressure of permanence. As he navigates the challenges of building a valuable company, he reflects on the importance of adaptability and personal connections in elevating sales.