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Troy Johnson
SDR Enablement Program Manager at JumpCloud with prior experience as an SDR manager; experienced in building SDR enablement programs, onboarding, coaching, and leveraging AI to accelerate ramp and sales acumen.
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Jan 15, 2026
• 49min
OK23: How to Build SDR Enablement from Scratch: When to Hire, What to Focus On, and the 3 Things Every Outbound Playbook Needs (with Troy Johnson, SDR Enablement at Jumpcloud)
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Troy Johnson, the SDR Enablement Program Manager at JumpCloud, shares his insights on building robust SDR enablement strategies. He discusses the vital distinctions between skills coaching and management roles. Troy reveals how he ramped up in just 90 days by interviewing over 15 leaders and leveraging AI for pattern recognition. He emphasizes three essential components for an SDR playbook, ideal onboarding structures, and the importance of timing when hiring for enablement. His use of AI in training is revolutionary, making rapid learning for sales reps a reality.
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