Join Sylvia LePoidevin, CMO at Kandji, Trinity Nguyen, CMO at UserGems, and Natalie Taylor, Head of Marketing at Capsule, as they dive into what’s driving B2B marketing today. They discuss how Capsule transformed events into their top pipeline channel and UserGems' innovative approach to account prioritization through AI. Sylvia shares insights on building a media property that gets cited by LLMs. Plus, they reveal outdated tactics they've ditched, emphasizing the importance of engaging, opinionated content over generic approaches.
